About Us
Crystal Light is a leading American brand of low-calorie drink mix owned and produced by Kraft Heinz. Originally introduced by General Foods and first launched in 1982 in test markets, the brand quickly expanded nationwide in 1984. For over four decades, Crystal Light has helped people transform ordinary water into delicious, low-calorie drinks bursting with flavor.
As one of the pioneers in the sugar-free and low-calorie beverage category, Crystal Light has become a trusted choice for consumers looking to enjoy refreshing beverages without the extra sugar or calories. Loved by those pursuing a balanced and healthy lifestyle, the brand continues to inspire smarter hydration habits across generations.
What Makes Us Unique
- Zero Sugar, Low Calorie: Most Crystal Light drink mixes contain only a few calories per serving and are virtually sugar-free—perfect for anyone looking to cut back on sugar without sacrificing taste.
- Variety of Flavors: From classic lemonade to berry blends and peach tea, Crystal Light offers a wide range of vibrant flavors to suit every preference.
- On-the-Go Convenience: Available in multiple formats, including portable single-serve packs (Crystal Light On the Go), larger canisters, and variety packs for every occasion.
- Functional Options: Beyond traditional flavors, Crystal Light also offers specialized mixes such as Crystal Light Energy (with caffeine for an energizing boost) and Crystal Light Mixology—a line inspired by classic cocktail flavors for crafting alcohol-free mixed drinks.
Brand Evolution
Building on a legacy of trust and innovation, Crystal Light has recently undergone a brand refresh, unveiling a new logo and packaging design that reflect a modern, vibrant lifestyle. Alongside its look, the product range has expanded to meet evolving consumer needs with exciting new offerings:
- Mixology Series: A creative line inspired by cocktail classics like Watermelon Margarita—perfect for mocktail lovers.
- Immunity Series: Formulated to support the immune system with zinc and vitamin C.
- Energy Series: Enhanced with caffeine for a refreshing boost anytime, anywhere.
These innovations mark the most significant expansion for Crystal Light in over a decade, underscoring our commitment to helping consumers enjoy flavorful hydration that fits today’s active, health-conscious lifestyles.